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Privacy Policy

How we collect, use, and protect your personal information.

Last updated: 8 July 2026

1. Who we are

This website is operated by MAHBOOB REAL ESTATE L.L.C (trading as “Mahboob Estate”), a licensed real-estate brokerage holding Trade Licence No. 1102430 issued in Dubai, with its registered office at Al Saqr Business Tower, Office 2001, Sheikh Zayed Road, Dubai, United Arab Emirates. We have been serving buyers, tenants, and investors since 2022. In this policy, “we”, “us”, and “our” refer to this company.

2. Information we collect

  • Account details — if you create an account (a “Lead”), we collect your name, email address, and phone number. Your password is never stored in readable form; we keep only a securely hashed version of it.
  • Email verification codes — when you register or reset your password, we email you a one-time verification code (OTP) to confirm the email address belongs to you.
  • Wishlist — the listings and projects you save as favourites are stored against your account so you can find them again.
  • Enquiry details — when you use the contact form or message us, we receive your name, email, phone number, and the content of your message, which is delivered to our own inbox by email.
  • Anonymous analytics — aggregated, non-identifying data about how visitors use the website (for example, popular pages and visit counts), including data collected through Google Analytics 4 (loaded via Google Tag Manager) and Microsoft Clarity (heatmaps and anonymised session replays).
  • Technical data — such as your IP address, used to keep the website secure (for example, blocking abusive requests).

3. How we use your information

  • To create and manage your account and keep you signed in.
  • To save your wishlist and let you edit your profile (name, phone).
  • To verify your email and let you reset your password securely.
  • To respond to your enquiries and connect you with an agent.
  • To show you relevant properties and projects.
  • To improve the website and understand how it is used.
  • To meet our legal and regulatory obligations in the UAE.

4. Third-party services (Google & Microsoft)

We use Google Analytics 4 (loaded through Google Tag Manager) to understand website usage, Microsoft Clarity to see how pages are used (heatmaps and anonymised session replays), and Google Maps to show property locations. When these services load, Google and Microsoft may process technical and usage data on our behalf, as described in the Google Privacy Policy and the Microsoft Privacy Statement. We do not sell your personal data. We share it only with our own agents handling your enquiry, our trusted service providers (such as Google and Microsoft), or where the law requires us to.

5. Cookies

We use a small number of cookies and similar storage — including a login session cookie, your cookie-consent choice, your currency and measurement-unit preferences, and the analytics cookies set by Google Analytics / Tag Manager and Microsoft Clarity. For full details and how to control them, please see our Cookie Policy.

6. Security

Your data is protected with industry-standard measures: encrypted connections, hashed passwords, brute-force protection, and access restricted to authorized staff only.

7. Retention

We keep personal data only as long as needed for the purposes above or as required by law, then delete or anonymize it. If you delete your account, we remove your profile and wishlist data, keeping only what we are legally required to retain.

8. Your rights

You may ask us to give you a copy of the personal data we hold about you, correct it, or delete it — including deleting your account and associated data. You can update your name and phone number yourself from your profile at any time. To make any other request, contact us using the details below and we will respond in line with applicable UAE law.

9. How to reach us

You can reach us through the Contact Us page, which shows our current support email, or directly:

  • Address: Al Saqr Business Tower, Office 2001, Sheikh Zayed Road, Dubai, UAE
  • Phone (landline): +971 4 880 3446
  • WhatsApp: +971 56 200 9282
  • Trade Licence No.: 1102430 (Dubai)

10. Changes to this policy

We may update this Privacy Policy as the website evolves; the latest version is always the one published on this page, with the “Last updated” date shown above.

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